Even if your business is new to the market and isn’t listed on Google, a disgruntled reviewer can create a profile for your business and fill it with critiques. The worrying conclusion you can draw from this: Every Google user has the capability to misuse the system and make up negative reviews to willfully harm a business. Google doesn’t check the identity of its users and can’t say if and to what extent someone has had contact with that business. This opinion can also be publicized entirely anonymously, by using a false name and without a profile picture. The real risk is that every user is able to publish a review with their own (free) Google account – whether they’ve had anything to do with your business or not. The biggest problem, though, isn’t even that now and again negative opinions of your products or services are made public – no business is perfect, after all. A single 1-star review can cost you several potential customers, who will opt for your competitors instead. When we read a positive review linked to a dubious service provider, we might even trust it less than a negative review. The risk of negative ratings should also not be underestimated, because, generally speaking, it’s dissatisfied or angry customers that are more likely to share their experiences online. Not only can they scare off potential customers, they can also affect your ranking on Google.
While they can have a positive effect on business, on the other hand, negative reviews can also have a detrimental effect.
Positive Google reviews are therefore an extremely important factor for the image and revenue of your company. The same information is found when you search for the company in Google Maps – provided the company has been listed here.Īnd the effect of these reviews shouldn’t be underestimated: According to a recent survey conducted by the digital marketing company Fan & Fuel, 97% of participants said that customer reviews factor into their buying decisions, and 35% even that said one negative review alone can make them decide not to buy. In addition, you’ll see various Google ratings (1-5 stars) and reviews, which the company has received from customers and business partners. When you search for a certain company name, for example, a clear summary containing all essential information on that company will appear on the top right side of the search results, including images, contact details, and opening hours. That’s why Google is ever developing its search engine.Ī result of this is the so-called “ Knowledge Graph,” which was introduced in 2012. No wonder: It’s always been the IT company’s goal to provide users with the most relevant results to their searches. Google continues to dominate the US search engine market.
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